by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing
What is Domain Authority?Domain Authority is a metric to predict a websites ranking on search engine results pages. It rates a website on a scale of 1 to 100, where 1 is the worst and 100 is the best.How does Domain Authority Work?Moz, an SEO consulting and research...
by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing
What is a Doorway Page?Doorway pages are website pages created specifically to gain high ranking in a search engine index and to manipulate the users. These pages are generally stuffed with some keywords and phrases and lead to multiple similar pages in search results...
by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing
What is Drip Marketing?It is a marketing strategy that sends pre-written marketing materials to consumers and prospective buyers over a period of time. In the marketing, the concept “law 29” suggests a person becomes a customer only after seeing market...
by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing
Why Secure Website URLs?When starting a business, many people often forget to determine if the name of your business is available for a custom URL (E.g., http://TheBusinessProfessor.com) Your website is a calling card for your business. People need to be able to...
