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Canonical Tag – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is a Canonical Tag?This is a method of communicating to search engines that a specific URL represents the master copy of a page. A canonical tag prevents problems that are caused by identical or duplicate content appearing on numerous URLs. The canonical tag is...

Cost Per Click – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is Cost Per Click?Cost per click (CPC) refers to a system that is used to make online advertisement through internet sites. It works in such a way that the advertiser pays for advertisement clicks that are charged through CPC. It the most currently used mode of...

Black Hat SEO – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is a Black Hat SEO?Black hat seo refers to a set of practices that are used to increase a site or a pages rank in search engines through means that violate the search engines terms of service. Black hurt is a term originated in Western movies and recently it is...

Aspect Ratio – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is an Aspect Ratio?This is an attribute of image projection that gives a description of the width of an image and its proportional relationship its height.How is an Aspect Ratio Used?The Aspect ratio is a description of the rectangle on the TV screen which limits...

Quality Score (Web Marketing) – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is a Quality Score in Web Marketing?Quality score is a rating for how Google measures the usefulness or relevance of your Pay-Per-Click advertisement on Googles search platform. Generally, the usefulness and relevance of your ad to those searching a particular...

Daily Active Users – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What are Daily Active Users?The number of unique users interacting with an online product on a given day is calculated as the daily active users. It is a way to measure the success of an online product, be it an online game, social networking site or online...
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