by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing
Update Table of Contents What is Cost per Acquisition?How does Cost Per Acquisition Work? Marketing ChannelsFactors Affecting Cost Per AcquisitionMethods of Tracking Cost Per AcquisitionAcademic Research on Cost per Acquisition (CPA) What is Cost per Acquisition?Cost...
by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing
What is Cost per Impression?Cost per thousand (CPM) refers to the cost of internet marketing or traditional advertising in which advertisers pay for every time that an advert has been displayed. That is, it means the expense of costs incurred for every thousand...
by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing
What is a Click Through Rate?Click-Through Rate (CTR) is an essential concept in search engine marketing, pay-per-click ad campaigns or email marketing campaigns that is the percentage of people who upon seeing an ad or viewing an email click on the ad or link.How is...
by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing
Update Table of Contents What is Conversion Rate Optimization?How does Conversion Rate Optimization Work?Statistical significance Methodology Academic Research on Conversion Rate Optimization What is Conversion Rate Optimization?Conversion rate optimization (CRO) is...
by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing
Update Table of Contents What is Growth Hacking?How does Growth Hacking Work?The Modus Operandi of Growth Hacking Examples of Growth Hacking Academic Research on Growth Hacking What is Growth Hacking?Growth Hacking is a marketing concept that focuses on efficient and...
by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing
Cloaking DefinitionThis a technique used in search engine optimization (SEO) to deliver to the search engine spider, content that differs from the one delivered to the users browser. It is achieved through presenting content which depends on the IP addresses or...
