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Affiliate Marketing – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is Affiliate Marketing?Affiliate marketing is one of the major components of online marketing. The retailers seeking a way to sell their products and services often create advertisements that are then listed with an affiliate marketing firm. For each click the...

Outbound Links – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What are Outbound Links? Rarely will you go through 100 words on the web without coming across a link. The web is a world of links. When you click a link, it directs you to another webpage. The outbound link plays an important role in the onsite optimization process...

Push Notifications – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is a Push Notification?App publishers frequently use push notifications as marketing strategies to reach their target customers. A push notification abruptly appears on mobile devices, this push notifications are often in the form of messages. A standard push...

Pay Per Click – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is Pay per Click (PPC)?An internet advertising model that aims to bring traffic to websites is commonly known as PPC (Pay per Click). Its other name is CPC (Cost Per Click). When someone clicks on the ad, the advertiser makes payment to the publisher who can be...

Page Rank – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is Page Rank?An algorithm that Google search uses for ranking websites in its search engine results is called Page Rank. This term is on the name of Larry Page, who is one of the pioneers of Google. Page Rank is a method of measuring how much important web pages...

Paid Search Marketing – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is Paid Search Marketing?A kind of web marketing that connects your ads with the searchers finding actively the information you provide, is referred to as Paid Search Marketing. It is scalable and cheaper. The smartest and most well-known campaign is PPC (Pay Per...
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