Banner Advertising – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

Update Table of Contents What is Banner Advertising?How is Banner Advertising Used?Banner Advertising TechnologyAcademics Research on Banner Advertising What is Banner Advertising?Banner Advertising, in regards to digital marketing, is a form of advertising that...

Monthly Active Users – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

Update Table of Contents What is Monthly Active Users?How is Monthly Active Users Used?Academic Research on Monthly Active Users (MAU) What is Monthly Active Users?The number of individuals using an application or visiting a website per month (Monthly Active Users) is...

Mobile Marketing – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

Update Table of Contents What is Mobile Marketing?How does Mobile Marketing Work?Mobile Marketing vs. Traditional MarketingMobile Marketing ConcernsAcademic Research on Mobile Marketing What is Mobile Marketing?Mobile marketing is a form of marketing targeted at...

Cold Calling – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is Cold-Calling?Cold-calling is a sales technique that entails approaching a potential client or customer who had no previous discussion or engagement with a salesperson. There is no prior notice or appointment. What is Warm Calling?Cold-calling differs from...

Telemarketing – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

Update Table of Contents What is Telemarketing?How does Telemarketing Work? Classifying Telemarketing ActivitiesTelemarketing Best PracticesCriticism of TelemarketingAcademic Research on Telemarketing What is Telemarketing?Telemarketing is a marketing strategy that...

Infomercial – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

Update Table of Contents What is an Infomercial?How are Infomercials Used?Features of an InfomercialExamples of infomercials and Major UsersAcademic Research on Infomercials What is an Infomercial?An infomercial refers to a long-form video advertisement which is...