Qualified Lead (Sales) – Explained

What is a Qualified Lead?A qualified lead or a sales qualified lead is a potential customer who has been identified through marketing efforts undertaken by the marketing team. This individual is generally someone who has somehow responded to marketing efforts and has...

New to Market – Explained

What is New-to-Market?New to Market is a term that refers to an enterprise that is entering a new market or market segment. Access to a new market or market segment helps in expanding the business and client base. It is important to follow a few steps before entering...

Durable Goods – Explained

What are Durable Goods?The goods which are not consumed or destroyed by use and last for a long time are called durable goods. Home appliances, types of machinery, cars all fall under the category of durable goods. Generally, consumer goods which last for 3 or more...

Dutch Auction – Explained

What is a Dutch Auction?A Dutch Auction is an auction process where the auctioneer or seller starts with a high asking price and then lowers it incrementally or in stages until there is a bid for the item (or batch being sold). This is most appropriately referred to...