Sales Mix – Explained

What is a Sales Mix?The sales mix refers to the proportion of products that a business sells, it is a calculation that seeks to identify the variety of products and the proportion a company sells at a particular time. When this calculation is done, it reflects the...

Inside Sales – Explained

What is Inside Sales?Inside sale refers to the sale of either products or services by individuals who contact customers via email, phone, or the internet. Other ways of defining inside sales include virtual sales or remote sales.How does Inside Sales Work?Inside...

Business to Government (B2G) – Explained

What is Business to Government (B2G)?Business-to-government or B2G is the business that takes place between the government and private sector companies.How does Business to Government Work?A small-scale organization offering IT services to a regional government...

Business to Business (B2B) – Explained

What is B2B Marketing? Business to business is a business model whereby business make transactions or engage in commerce with one another. Business to business, otherwise called B to B (B2B), describes a situation where a business engages in sales or products and...

Business to Consumer (B2C) – Explained

What is Business-to-Consumer (B2C)?Business-to-consumer (B2C) refers to direct commerce activities between a business and its customers. It is a business model in which businesses sell their goods and services to their customers without the need for an intermediary....

AAAA Spot Contract – Explained

What is a AAAA Spot Contract?The AAAA spot contract refers to an American Association of Advertising Agencies standardized contract. It is a contract published by the American Association of Advertising Agencies, and it is used during the television or radio...