Durable Goods Defined

[cite] Back to: MARKETING, SALES, ADVERTISING, & PR Durable Goods Defined The goods which are not consumed or destroyed by use and last for a long time are called durable goods. Home appliances, types of machinery, cars all fall under the category of durable...

Brokerage Fee (Sales) – Explained

What is a Brokerage Fee?Brokerage fee refers to a fee that brokers charge you for using any of their specialized services. Brokers are those who arrange and manage a sales transaction. The brokerage fee may apply to things such as sales, purchases, consultations,...

Closing Ratio – Explained

What is a Closing Ratio?In sales, the closing ratio measures the number of business proposals and presentations by salespersons that are converted into actual sales. It is also a measure of the number of business deals that sales experts close which is used to...

Channel Stuffing – Explained

What is Channel Stuffing?Channel stuffing is a practice in business whereby a seller or a company sends more goods to a distributor than what he is capable of selling. This practice entails stuffing a distribution channel with more goods than what the channel can...

Hard Sell – Explained

What is a Hard Sell?A Hard sell is a forceful or aggressive marketing strategy in which a salesperson mounts pressure on a consumer to purchase a product. When hard selling is used in consumers, it leaves them no option than to buy the product being marketed by the...

Pop-Up Retail – Explained

What is Pop-Up Retail?Pop-up retail is a short-term retail store opened by retailers to benefit from seasonal demands and trends. Certain products and services are seasonal, this means they get higher demands in particular season, for instance, an Eskimos or a sweater...