by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Web Tracking? People’s online behavior is a really valuable source of information for marketers. We tracking is a method of tracking that behavior. Web tracking is just collecting and storing the online activity of individuals in order to better...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Ethnography? A challenge for marketers is understanding consumers and our customers. One research method that we have is ethnography. Ethnography is immersing oneself in the culture or lifestyle of others in order to understand how they behave and live. For...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Experimental Research in Marketing? Experimental research is a scientific process of testing our hypotheses by controlling, manipulating, and measuring a set of variables.Our hypotheses are really just our ideas about how things work or why people do...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is the Right Marketing Strategy?There are several common approaches to choosing the best marketing strategy, including Prior Experience and Research Data. Employing research data requires expertise in collecting, analyzing, and interpreting the right type of...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Marketing Information System? A marketing information system is a decision-making tool. More specifically, it is a computer system that’s designed to collect store analyze and distribute marketing data that helps us to understand what’s really...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Marketing Program? The marketing program is a way of thinking of the full scale of our marketing activity for the entire company. This gets broken down by our individual product or product families.Sometimes, we have products that group together and and they...
