by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are Marketing Models? Marketing models are just computer generated estimates of what would happen if we changed this variable or that variable (such as our price or features of our product) or how we promote or any aspect of our marketing mix on what resulting...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is as Marketing Dashboard?A marketing dashboard is a tool useful for making decisions and for seeing the impact of those decisions. The marketing dashboard is just a digital console that reports and visually represents marketing data, including things like key...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How Data Used in Marketing Research? Often, Marketers use what’s called secondary data (data that’s already available or on hand). This can be internet information. We can look at company records (such as sales records and all sorts of other data...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How do Marketers Collect Data? As discussed in prior articles, marketers make decisions based upon data. Data might common in two forms: primary data (data that we collect) and secondary data (data that is available without having to be collected by us).So, how do we...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Focus Group?A focus group is an effective manner to get data or information to guide our decision making. Often, direct information from consumers is the best way to collect necessary data. Focus groups are just groups of consumers who are interviewed...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are Scanner Data? Scanner panel data are just data that are recorded through checkout scanners that track purchases of the panel participants. So the panel is made up of different consumers who agree to have their purchase behavior tracked. When they check out at...
