by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are the Types of Product in Marketing?All right so as marketers, we think very carefully about our product that we’re going to offer. One way that we can differentiate between products is between goods and services. Whatever product we offer though another...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Indirect Distribution? An indirect channel moves products from the manufacturer through various intermediaries for delivery to the consumer. These intermediaries include: third parties, like warehouses, wholesalers, and retailers.Why is Indirect...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What Distorts the Results of Marketing Research?Missteps that can distort the result of marketing research include: Sampling Error Question Wording Poor Quality Data Data Validity Researcher Bias Each of these is discussed below. Sampling ErrorWhen we study a sample...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Why International Marketing Research is Difficult?Notable difficulties in International Marketing include: Customer Understanding Language Issues Technical issues Cultural Issues Each of these is discussed below. Customer Understanding In particular trying to...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How are Statistics Used in Marketing? When making important decisions, we generally rely on data or relevant information to guide our decisions. Important in this process are statistics. Statistics are simply estimates that are based on the analysis of numerical...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Decision Support System?Decision support systems are designed to help individuals analyze large amounts of data to make informed decisions. The systems are just computer systems designed to store and analyze data relevant to organizational decision making....
