by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Upselling?Upselling is the suggestion of additional goods or services (or the suggestion of an more expensive product or additional feature or options) to increase the value of a sale. Many business models depend entirely on upselling to become profitable....
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Why is it Important to Follow Up with a Customer after a Sale? It is important to follow up with a customer after making a sale for the following reasons: Reinforces a positive experiences Helps in Tracking Orders Builds or Strengthens Customer Relationships...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Why are Sales Relationships Important? Building an maintaining professional relationships is important for salespeople for the following reasons: Assisting Intermediaries (Distributors, Retailers, etc.) in making sales Providing Tech Support to those purchasing the...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What should you do and not do as a Salesperson? The primary things that you should do as a salesperson include: Know your product Get to know the customer Solve Problems Be Assertive The primary things to avoid as a Salesperson include: Relying on Discounts to makes...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How has Technology Affected Personal Selling?Technology has changed the landscape of marketing and selling. Some of the major ways in which technology has affected personal selling include: Automated Customer Service Automatic Re-Orders Data Collection/Relationship...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are the Benefits of Personal Selling?The primary benefits of personal selling include: Flexibility Required by some Products Allows for Relationship Building Provides Real-Time Market Information It is Most Effective What are the Negative Aspects of Personal...
