by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Social Listening? People increasingly use social media as a source of learning about products and brands. Organizations try to keep up with what all is being said or written on social media. Social listening is technically tracking mentions of an organization...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are Ethics? Ethics are moral guidelines that indicate which behaviors are right and wrong. Ironically, it’s not always easy to tell what is right and what is wrong. There are several reasons for this:Law & Ethics – One is that ethics are different...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Why are Ethics Important in Marketing?Marketing might consist of micro-marketing and macro-marketing. Micro-marketing is what businesses do to sell products. That’s what we think of when we hear marketing. But marketing also can be thought of in terms of macro...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Micro-Marketing?Micro-marketing is the perspective of marketing as a business function. In other words, micromarketing is something that businesses and organizations do in order to succeed. That’s maybe the more common way of thinking about marketing....
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Where does Ethics Apply in Marketing?Ethics is important in various areas of marketing including: Sales – Overcoming a history of unethical sales practices. Advertising – Advertise in ways that reflect reality and that that give a real or accurate...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are the Risks of Unethical Marketing?Marketing practice entails numerous form of risk for the company and society. The primary risks are as follows: Brand/Image – Unethical marketing affects our brand image in the eyes of consumers. Fines – The...
