by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are Some Traditional Marketing Media?Traditional marketing media are channels or methods traditional used by companies to reach potential customers. We discuss some of the most common traditional marketing media include: Television Advertisement Infomercial...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Internet Search Marketing?Internet search marketing is a method of making customers, clients, or end-users aware of a business or product (any value proposition offered by the business) by appearing in a potential consumer’s internet search engine...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Marketing Budget?When calculating your marketing budget, make sure you start by aligning your marketing goals with your company’s strategic goals and vision for growth. If you plan to grow by 20%, but only want to invest enough in marketing to get new...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are Marketing Controls?To maximize the return on a marketing plan, there needs to be controls in place to monitor the plan’s progress. As a marketing plan moves along, the controls are constantly analyzed to determine how the plan’s actual performance...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Marketing Plan?Market planning is perhaps the most important tool or component in planning a business. Marketing is the method by which you transmit information about your business to customers. That is, you put information about your business into the...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Outline for Marketing PlanThere is no single format for an effective marketing plan. Each business will have to customize the plan to meet its particular ability, market, and industry. However, many components are common to most marketing plans. Below is an outline...
