by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Behavioral Targeting?Target advertising is an online advertisement that involves the use of sophisticated techniques to reach out to the receptive target audience with particular traits. The technique chosen by an online advertiser always depends on the type...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Benefit Segmentation?Benefit segmentation is the clustering that is done based on the perceived value or benefits to the end customer. That is, most products offer one or more value proposition to intended customers. Customers may value the various value...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Brand Equity?Brand equity is a higher value than a company produce from a product with a recognized brand name in comparison to a generic equivalent. Companies can create brand equity for their products by making them stick to minds and memorable, easily...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Net Promoter Score?The Net Promoter Score is a management tool to measure customer satisfaction and customer loyalty. It measures how likely the customers of a company are to recommend the product or service of the company to a friend or colleague. The Net...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is the Disjunctive Model?It is a model used in the study of consumer decision-making processes to assess products of different brands. This model asserts that consumers expect a minimum level of satisfaction on certain attributes of a product. Generally, these...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Promotion? How will you make your product known? Promotion regards the activities that you use to make your customers aware of your products and services, including advertising, sales tactics, promotions and direct marketing. Promotion generally consists of:...
