by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Market Penetration?Market penetration is targeting and converting new customers in your existing market. Notably, it involves existing products, the same market. This strategy is employed when metrics indicate that there is room in an existing to increase...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Market Segmentation?Market segmentation is a marketing practice. It involves separating potential customers or clients into a group or segment based upon identified characteristics. The objective is to be able to develop marketing and sales plans that will...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Retargeting?Retargeting is a digital advertising campaign strategy that puts your advertisements in front of the potential customers who have already visited your website. Statistics show, 96-98% of customers leave a website without taking any action or...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Positioning?Positioning is when the marketing department deliberates on the image they want to create and the direction they need to take in order to occupy a certain market. What is a Positioning Statement?A positioning statement refers to statement that...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is the Flesch Reading Ease Formula?The Flesch Formula, also known as the Flesch Reading Ease Formula, is a formula used to gauge the difficulty or ease of reading and understanding a text. Two primary metrics in the formula are the number of sentences and...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Kano Analysis?It is a theory used in the development of the product and the fulfilling of the customer needs. This theory was invented by Professor Noriak Kano in the 1980s. It categorized customer needs into five classes.How does a Kano Analysis Work?The...
