by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Update Table of Contents What is Unbranding?What is Unbranding Used? What is Unbranding?Unbranding is used in brand management to reduce a brand’s influence or discontinue the brand. Unbranding is one form of rebranding in which the motivation is typically negative...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Update Table of Contents What is Consumer Recall?What is Aided Recall? What is Unaided Recall? What is Consumer Recall Important? What is Consumer Recall?Aided and Unaided Recall are market research techniques used to test the effectiveness of brands, advertisements...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Update Table of Contents What are Values and Lifestyles (VALS)?What are the Types of VALS? What are Values and Lifestyles (VALS)?Values and Lifestyles is an approach to market segmentation whereby consumers are segmented into mutually exclusive groups based on their...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Consumption Behavior or Buying Behavior? Consumption behavior, also know as Buying Behavior, is how participants in the market respond or react to marketing efforts. It primarily concerns people’s buying attitudes and intentions. Marketers employ the following...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What goes into an Advertising Plan?What percentage of each media is to be used in your overall advertising package? Television Radio Newspapers Magazines Billboards Public Relations Co-operative advertising with wholesalers/retailers Internet Marketing Other Branding...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Influencer Marketing?Influencer marketing is a way of marketing that focuses on influential people instead of a targeted market using social media. It recognizes people who have influence over prospective customers and adjusts marketing actions around those...
