by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Market Share?Market share refers to the company’s percentage of the entire sales of the market or industry in which it operates. In other words, it refers to the company’s sales amount compared to that of the overall industry. Generally, market...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Value-Based Pricing?Value-based pricing is a strategy that companies follow in order to establish prices on the basis of the value of the product or service that a customer perceives. On the other hand, the cost-plus pricing strategy includes manufacturing...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Vertical Market?A vertical market refers to a form of market that consists of a cluster of organizations and customers that are connected with one another through a given niche. Firms that prefer vertical market meet the specific needs of the market, and...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Captive Pricing?Captive strategy refers to a type of marketing and sales-based approach that persuades or limits the customer, buying a good or product initially, to continue buying prospective products from that one vendor. Though there are lots of different...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Market Leader?A market leader refers to a firm with the largest share or also with the highest profitability margin in specific goods or service industry. A market leader has a tendency of using its dominance to influence the direction which the market takes...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is DAGMAR?DAGMAR is an advertising tool used in setting clear advertising goals and objectives and achieving the set goals. Russel Colley devised the DAGMAR approach, he included this initiative in the report he submitted to the Association of National...
