by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Brand Identity?Brand identity refers to the tangible components of a brand which help customers in recognizing and differentiating the brand from its competitors. These components include color, logo, and design of the brand. Most people confuse brand identity...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Brand Management?Brand management is the art of creating a brand and ensuring the brand is sustained throughout your business. In marketing, brand management is a functionality that makes use of special techniques which help to improve the value of a product...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Consumer Theory?Consumer theory refers to the study of how buyers tend to spend their money due to their preferences and budget constraint. Budget constraint refers to the limit on what a consumer can buy due to the limited resources which he or she has....
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Relationship Management?This concept refers to the level of engagement maintained by an organization to their customers or audience. Relationship management seeks to create partnership and a more influential relationship between businesses and their audiences,...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Brand Loyalty?Brand loyalty refers to the consumers special attachment to a certain product. A customer repeatedly purchases a product from only one manufacturer, leaving out other suppliers brands. What are the Characteristics of Brand Loyalty? Brand Loyalty...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Guerrilla Marketing?Guerrilla marketing is an advertising tactic, employed as part of the marketing strategy of a company, that involves disrupting target consumers in their daily routines through unconventional methods of brand interaction (often...
