by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Penetration Pricing?Penetration pricing refers to a marketing strategy utilized by businesses for attracting customers to a brand new product or service. Penetration pricing involves offering a low price for a new product or service during its first offering....
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Perceived Value?Perceived value refers to the perspective or opinion of a customer towards a product or service which is often influenced by how the goods and services met the needs and expectations of the customer. Where Does Customer Perceived Value Come...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is an Activity Quota?This refers to a minimum level of sales set by an organization where every salesperson is supposed to meet within a specified period of time. In other words, it is a method used to measure the sales employees performance. This is usually in...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Word-of-Mouth Marketing?Word-of-mouth market, or WOM marketing is a type of marketing where the satisfaction and preferences of a customer for a company’s product or service can be seen in the ways they talk. It is a free-of-cost advertising based on...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Business Segment?A segment refers to the separate part of the business that runs its operations and generates its own revenue. A segment is a sector or subdivision of a whole, although distinct, a segment is related to other parts or segments of a whole. A...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Brand Awareness?Brand awareness is a term used in marketing that measures how well a consumer identifies a product by its mere name. Marketers use the strategy of brand awareness at the time of promoting an exclusive product, or reworking on an already...
