by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is People in the Marketing Mix? People are anyone directly or indirectly involved in the business side of the enterprise. That means anyone involved in selling a product or service, designing it, marketing, managing teams, representing customers, recruiting and...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Physical Evidence in the Marketing Mix? Physical evidence includes all existing and potential features customers see when engaging with your business. Physical evidence: is the tangible proof that establishes credibility. includes the look and feel of your...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is an Opinion Leader?An Opinion Leader (OL) is an individual capable to repeatedly persuade and influence other people’s behaviors according to her/his own preferences.Opinion leadership is achieved and sustained through a leader’s technical competence,...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Impression Management?Impression Management concerns controlling the perceptions of other people through controlled communications. The objective may be to have either a conscious or unconscious impact on the other person.What is Impression Management Theory?...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Trade Marketing? Trade marketing is marketing by manufacturers directed at any intermediates (wholesalers, distributors and retailers). The objective is entice these intermediaries to position and actively promote their products and services in a positive...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Tie-in Marketing?Tie-in Marketing is an Advertising technique where a company seeks to associate or “tie-in” the company and its products or services with whatever is top-of-mind or “hot” in the collective consciousness of the potential consumer at...
