by TheBusinessProfessor | Feb 23, 2025 | Business Communications & Negotiation
What is the Spiral of Silence Method?The Spiral of Silence method, proposed by Noelle-Neumann, is a model which envisions public opinion as a social control and explains the pressure which people are noticing to conceal their views, when they think that they are in...
by TheBusinessProfessor | Feb 23, 2025 | Business Communications & Negotiation
What is the Attention Model?The Attention Model is is a mass communication theory proposed by Danis MQuail that focuses on winning the attention of potential customers.The model is centered on the concept that winning the attention of perspective customers is the goal...
by TheBusinessProfessor | Feb 23, 2025 | Business Communications & Negotiation
What is the Transmission Model?The Transmission Model of communication depicts communication as a linear, one-way process. The focus and importance is on the sender of the message. The receiver, who receives and decodes the message, is seen as an end-point in the...
by TheBusinessProfessor | Feb 23, 2025 | Business Communications & Negotiation
What is the Uses and Gratifications Theory?The Uses and Gratifications Theory is a Mass Communication theory that focuses on the needs, motives and gratifications of media users. The theory states that media consumers are NOT passive consumers of mass communications;...
by TheBusinessProfessor | Feb 23, 2025 | Business Communications & Negotiation
What is the Hypodermic Needle Theory?The Hypodermic Needle Theory, also known as the (Magic) Bullet Theory, is a mass communication theory stating that media are able to influence audience opinion through the messages that reach individuals personally.How Was the...
by TheBusinessProfessor | Feb 23, 2025 | Business Communications & Negotiation
What is the Two Step Flow Model?The Two Step Flow Model of Mass Communication theory states that information from the media moves in two separate stages. Stage 1: Opinion leaders receive a mass media message. Stage 2: The opinion leader interpret the message (exerting...
