by TheBusinessProfessor | Feb 23, 2025 | Advertising
What is the Hierarchy-of-Effects Theory?The hierarchy of effects theory refers to a model that shows how advertising influences the decision to either buy or not purchase a given service or product. The theory was founded by two individuals Gray A Steiner and Robert J...
by TheBusinessProfessor | Feb 23, 2025 | Advertising
What is an Advertising Allowance?An advertising allowance refers to money (allowance) that manufacturers of products pay retailers to publicize their products. Advertising allowance comes in diverse forms, while some manufacturers or service providers pay money to...
by TheBusinessProfessor | Feb 23, 2025 | Advertising
What is an Advertorial?An advertorial is an advertisement in a newspaper, magazine, or website that looks like an article in the newspaper of the magazine. Advertorials are paid content that newspapers and magazines insert in their publication as one of their own...
by TheBusinessProfessor | Feb 23, 2025 | Advertising
What is the American Advertising Federation?The American Advertising Federation is one of the United States oldest national advertising trade associations with its headquarters, located in Washington DC. The AAF has 15 district operations that represent different...
by TheBusinessProfessor | Feb 23, 2025 | Advertising
What is a Media Kit?A media kit refers to a material or document containing the identity of a brand, its goals, mission and vision and other vital information given to reporters or media personnel. Media kits are often used for promotional purposes, they contain basic...
by TheBusinessProfessor | Feb 23, 2025 | Advertising
What is an Advertising Appropriation?Advertising Appropriation refers to the total amount of money that an organization keeps aside strictly for marketing or advertising at a particular period of time. Since appropriation in itself is a sum of money allocated...
