Mission Statement - Explained
What is a Mission Statement?
Written by Jason Gordon
Updated at October 5th, 2022
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What is a Mission Statement?
It is the organization's raison d'tre or reason for existing. A mission statement explains where a company wishes to go or what goals or objectives it hopes to achieve. Done correctly, the mission statement will clarify the purpose and primary, measurable objectives of the organization.
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Related Topics
- Business Plan, Part 1 (Outline Overview)
- Business Plan, Part 2 (The Executive Summary)
- Business Plan, Part 3(General Description of Business)
- Business Plan, Part 4 (Market Analysis)
- Business Plan, Part 5 (Competitive Analysis)
- Business Plan, Part 6 (Marketing Plan)
- Business Plan, Part 7 (Operations)
- Business Plan, Part 8 (Management and Organization)
- Business Plan, Part 9 (Financial Projections)
- Business Plan, Part 10 (Appendices)
- Business Plan, (Final Modifications)