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Choose a Business Location - Explained

How to Choose a Business Location and Building

Written by Jason Gordon

Updated at April 14th, 2022

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Table of Contents

How to Choose a Building or Location for a Business?Assess needs of business:ZoningSufficiency of office, building, facility:CostsIs the area accessible to customers?Are there complimentary businesses (or competitors) in the area?Does the location fit the business brand or image?Landlord characteristics:

How to Choose a Building or Location for a Business?

Below is a list of factors that you should explore when choosing a location to establish your business.

Back to: Entrepreneurship

Assess needs of business:

  • type of building (building specs),
  • operational needs,
  • branding needs,
  • financial limitations,
  • etc.

Zoning

  • Residential
  • Commercial
  • Mixed-Use
  • Industrial

Sufficiency of office, building, facility:

  • build out,
  • parking,
  • storage,
  • state of repair,
  • expansion ability,
  • lighting, HVAC, electrical, communications internet/phones,
  • security,
  • etc.

Costs

  • renting or purchase,
  • utilities,
  • tax rates & incentives,
  • Employee wage rates,
  • other expenses,
  • etc.

Is the area accessible to customers?

  • walk-ways,
  • public transit,
  • traffic density and flow,
  • safety,
  • Regulatory (ADA)
  • etc.

Are there complimentary businesses (or competitors) in the area?

  • Is the location operationally efficient:
  • shipping,
  • deliveries,
  • available workers,
  • parking customer/employee,
  • etc.?

Does the location fit the business brand or image?

  • Design
  • Community Demographics

Landlord characteristics:

  • attitude,
  • financial stability,
  • willingness to negotiate the lease,
  • etc.
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