by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Update Table of Contents What is Unbranding?What is Unbranding Used? What is Unbranding?Unbranding is used in brand management to reduce a brand’s influence or discontinue the brand. Unbranding is one form of rebranding in which the motivation is typically negative...
by TheBusinessProfessor | Feb 23, 2025 | Management, Leadership, & Organizational Behavior
What are the 6 Thinking Hats?The Six Thinking Hats is a technique developed by Edward de Bono to explore different perspectives (emotional states and frames of mind) when facing a complex situation. The objective is to simplify taking multiple approaches to a problem...
by TheBusinessProfessor | Feb 23, 2025 | Economic Analysis & Monetary Policy
What is a Foreign Exchange Market?We call the market in which people or firms use one currency to purchase another currency the foreign exchange market. Often called FOREX. In reality, the exchange rate is a price—the price of one currency expressed in terms of units...
by TheBusinessProfessor | Feb 23, 2025 | Economic Analysis & Monetary Policy
What is a Currency Hedge? Currency hedging is similar to insurance, which you buy to protect yourself from an unforeseen event. Currency hedging is an attempt to reduce the effects of currency fluctuations on investment performance. To hedge an investment, investment...
by TheBusinessProfessor | Feb 23, 2025 | Economic Analysis & Monetary Policy
What is a Foreign Exchange Contract?A foreign exchange contract is a legal arrangement in which the parties agree to transfer between them a certain amount of foreign exchange at a predetermined rate of exchange, and as of a predetermined date. These contracts are...
