by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Tie-in Marketing?Tie-in Marketing is an Advertising technique where a company seeks to associate or “tie-in” the company and its products or services with whatever is top-of-mind or “hot” in the collective consciousness of the potential consumer at...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Trade Marketing? Trade marketing is marketing by manufacturers directed at any intermediates (wholesalers, distributors and retailers). The objective is entice these intermediaries to position and actively promote their products and services in a positive...
by TheBusinessProfessor | Feb 23, 2025 | Management, Leadership, & Organizational Behavior
What is the 4 Trajectories of Industry Change?The Four Trajectories of Industry Change is a model proposed by professor Anita M. McGahan (2004), explaining the how industries evolve or change over time. What Drives Industry Change?Industries evolve to avoid...
by TheBusinessProfessor | Feb 23, 2025 | Management, Leadership, & Organizational Behavior
What is the Burke-Litwin Model? The Causal Model of Organizational Performance and Change, also known as the Burke-Litwin Model, identifies and interrelates factors that affecting how organizations deal with chaos. The model argues that there are certain consistent...
by TheBusinessProfessor | Feb 23, 2025 | Business Communications & Negotiation
What is the Transmission Model?The Transmission Model of communication depicts communication as a linear, one-way process. The focus and importance is on the sender of the message. The receiver, who receives and decodes the message, is seen as an end-point in the...
