TheBusinessProfessor, Author at TheBusinessProfessor

Role of Marketing in Society – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What is the Role of Marketing in Society?The role of marketing in society is to: Provide Goods and Services – The essence of a market involves the exchange of value in the form of goods, services, and information. Marketing makes people aware of those goods and...

Macro-Marketing vs Micro-Marketing – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What is Macro-Marketing? Macro marketing is the perspective of marketing as a societal system of resource allocation,. In other words, it’s a way of thinking about marketing as a driver of the economy. So, if you’re thinking in terms of macro-marketing or...

Purpose of Marketing – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What is the Purpose of Marketing? The point of marketing is to create value for the company, it’s customers, and society. Related Topics What is Marketing? Role of Marketing in the Organization Role of Marketing in Society Micro and Macro Marketing Why Does...

Allowance Method vs Direct Writeoff Method (Accounts Receivable) – Explained

by TheBusinessProfessor | Feb 23, 2025 | Managerial & Financial Accounting & Reporting

What is the Allowance Method? The allowance method matches the estimated expenses or losses from uncollectible accounts receivables against the sales. We record our accounts receivable on the balance sheet. This amount is often inaccurate, as we will likely not be...

Accounting for Notes Receivable – Explained

by TheBusinessProfessor | Feb 23, 2025 | Managerial & Financial Accounting & Reporting

How to Account for Notes Receivable? Notes receivable is a receivable that specifically deals with promissory notes. Promissory notes are written promises to pay a specific amount of money (such as repayment of a loan). The note may be payable on demand or at a...

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