TheBusinessProfessor, Author at TheBusinessProfessor

Ethics – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What are Ethics? Ethics are moral guidelines that indicate which behaviors are right and wrong. Ironically, it’s not always easy to tell what is right and what is wrong. There are several reasons for this:Law & Ethics – One is that ethics are different...

Ethics in Marketing – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

Why are Ethics Important in Marketing?Marketing might consist of micro-marketing and macro-marketing. Micro-marketing is what businesses do to sell products. That’s what we think of when we hear marketing. But marketing also can be thought of in terms of macro...

MicroMarketing – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What is Micro-Marketing?Micro-marketing is the perspective of marketing as a business function. In other words, micromarketing is something that businesses and organizations do in order to succeed. That’s maybe the more common way of thinking about marketing....

Areas of Ethics in Marketing – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

Where does Ethics Apply in Marketing?Ethics is important in various areas of marketing including: Sales – Overcoming a history of unethical sales practices. Advertising – Advertise in ways that reflect reality and that that give a real or accurate...

Risks of Unethical Marketing – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What are the Risks of Unethical Marketing?Marketing practice entails numerous form of risk for the company and society. The primary risks are as follows: Brand/Image – Unethical marketing affects our brand image in the eyes of consumers. Fines – The...

« Older Entries

Next Entries »