Where does Ethics Apply in Marketing?

Ethics is important in various areas of marketing including:

• Sales – Overcoming a history of unethical sales practices. 
• Advertising – Advertise in ways that reflect reality and that that give a real or accurate portrayal of our product, our brand, and what we do.
• Product Design – Make sure we design products in a way to achieve the purpose of the product in a safe manner.
• Production Process – This includes minimizing environmental impact and fair labor standards.
• Pricing – Depending on the nature of the product (eg. Medication), pricing may be an ethical consideration – as it affects access to the product. 

Related Topics

• What are Ethics?
• Why are Ethics Important to Marketing?
• What is Micro-Marketing?
• What is Macro-marketing?
• In what ways do Ethics Interact with Marketing?
• What are the risks of Unethical Marketing?
• What are the Benefits of Ethical Marketing?