What is the PRIMO – F Model?

The PRIMO-F Model, created by RapidBI and Morrison, 1998) is a diagnostic tool to measure an organization’s effectiveness against a set of defined parameters. 

PRIMO-F is an acronym for People, Resources, Innovation, Marketing, Operations, Finance. 

The PRIMO-F model holds that an organization with successful current performance and promising future performance will grow and perform. However, if present performance is poor, it does not mean that the situation cannot be different in the future. Similarly, if current performance is satisfactory, future success it is also not guaranteed.

It is an evolved version of the FiMO ReCOIL Model.