What does a Salesperson Do?

Salespeople generally undertake the following marketing tasks:

• Lead Generation – This means identifying potential clients. 
• Qualify Leads – This means identifying potential clients that are actually capable and interested in purchasing a product. 
• Take Orders – This is the first step in the consummating the sales transaction.  
• Cross-Sell & Up-Sell – This includes attempting to sell secondary products along with a primary product. It also entails trying to sell a more expensive product or more expensive features. 
• Maintain Relationships – This requires open and honest communication between the buyer and seller. 
• Follow Up – This is a form of quality assurance. It makes certain that customers are happy with the product. It also provides feedback for further product development and positioning.