What is a Mission Statement?

 It is the organization’s raison d’tre or reason for existing. A mission statement explains where a company wishes to go or what goals or objectives it hopes to achieve. Done correctly, the mission statement will clarify the purpose and primary, measurable objectives of the organization.

Related Topics

• Business Plan, Part 1 (Outline Overview)
• Business Plan, Part 2 (The Executive Summary)
• Business Plan, Part 3(General Description of Business)
  • What is a Mission Statement?
  • What is a Values Statement?
  • Setting Company Goals
• Business Plan, Part 4 (Market Analysis)
• Business Plan, Part 5 (Competitive Analysis)
• Business Plan, Part 6 (Marketing Plan)
• Business Plan, Part 7 (Operations)
• Business Plan, Part 8 (Management and Organization)
• Business Plan, Part 9 (Financial Projections)
• Business Plan, Part 10 (Appendices)
• Business Plan, (Final Modifications)