What is a Pitchbook?

A pitchbook refers to a sales document stating the primary services and value proposition that the firm can deliver. There are two major types pitchbook:

• Company Pitchbook – This document provides an explanation of the firms offerings and value proposition.
• Deal Pitchbook – This includes the specifications of an identified deal or project.

Pitchbooks are primary employed by professional services firms when seeking new clients and investment banks when bidding to work on a specific business transaction.