What is Process in the Marketing Mix?

The Value-added services that differentiate the product from the competition (e.g. after-sales service, warranties)

• Is there a method for feedback on customer satisfaction, quality control?
• What minimum shipping orders are required? (cost efficient)
• What minimum inventory levels must be maintained to ensure no loss of sales due to late deliveries, back orders, split shipments?
• What system is to be used for processing orders, shipping, billing?
• What trade terms will be offered?