What are Marketing Objectives and Goals?

Under the objectives and goals portion, you should be as specific as possible about your short-term and long-term goals. Here are some of the goals for which you should establish realistic, quantifiable metrics:

• Where do we want to go? (E.g., Markets, geography, etc.)
• Market share (E.g., increase market share by 1% over the next year.)
• Profits
• Sales (by territory or region)
• Market penetration
• Number of distributors
• Awareness level
• New product launching
• Pricing policy
• Sales promotion
• Advertising support