1. Home
  2. All Topics
  3. Marketing Objectives and Goals

Marketing Objectives and Goals

Marketing Objectives and Goals

Under the objectives and goals portion, you should be as specific as possible about your short-term and long-term goals.  Here are some of the goals for which you should establish realistic, quantifiable metrics:

  • Where do we want to go? (E.g., Markets, geography, etc.)
  • Market share (E.g., increase market share by 1% over the next year.)
  • Profits
  • Sales (by territory or region)
  • Market penetration
  • Number of distributors
  • Awareness level
  • New product launching
  • Pricing policy
  • Sales promotion
  • Advertising support

Was this article helpful?

Related Articles

Add A Comment