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Ideation and Innovation

 

Ideation and Innovation

Ideation and innovation are two closely related, but distinct, concepts. Ideation springs from its route word, “idea”. ┬áIt involves the mental process of brainstorming concepts and theories. ┬áInnovation involves the process of turning those newly generated ideas into a manner of doing something new or doing something that is familiar in a faster, better, cheaper, or more convenient manner.

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