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Startup Planning

  • Ideation and Innovation

      Ideation and Innovation Ideation and innovation are two closely related, but distinct, concepts. Ideation springs from its route word,...
  • Entrepreneurs and Opportunity

        Entrepreneurs and Opportunity Understanding or identifying entrepreneurial opportunities is the focus of entrepreneurs, investors, and academics. By its...
  • Needs vs Wants

      Need or Want? A business idea comes about through the identification of a need or want for a potential...
  • Entrepreneurs and Inventors

    Entrepreneurs & Inventors As discussed in the previous chapter, the entrepreneur assembles resources around a source of value.  More common...